Tuesday, July 28, 2015

BBB Shines a Spotlight on Award-Winning Organizations – Sure-Dry Basement Systems, Inc.



The Better Business Bureau sometimes may have to call out companies and organizations with bad business practices. However, it is equally important to spotlight companies with exceptional business behavior as well. That’s why BBB Foundation began the Torch Award for Ethics. This year, Sure-Dry Basement Systems, Inc. became a winner of the 2015 BBB Torch Award for Ethics in the 11-50 employee-sized category.

Sure-Dry Basement Systems, Inc. has been in business since 1994 in Menasha, Wisconsin. The company specializes in “All Things Basementy” for both residential and commercial properties. As the largest foundation repair contractor of Northeast and Central Wisconsin, they preform services such as basement waterproofing, structural repair, finishing, crawl spaces, egress windows, and concrete lifting.


Douglas Newhouse, President of Sure-Dry Basement Systems, is the leader behind this strong, ethical organization. BBB had the opportunity to ask Newhouse some important questions about character and ethics, and we hope that others can learn from this award-winning organization.

Tell us how ethics plays a role in the branding of Sure-Dry?

“Ethics defines who we are. Before we publish what we do or how we do it we have already defined who we are. The Sure-Dry name represents a standard of excellence beginning with a high ethical standard of how we present ourselves to our customers. We believe that the true satisfaction of our customers only comes with our commitment to their care in a professional way. We believe that in order to be professional we must have a high standard of ethics. Ethics and professionalism go hand in hand. We make a point to mention in our branding efforts, the thousands of satisfied customers we have accrued since our inception in 1994. We never dissemble, embellish or misrepresent who we are, nor do we manipulate or distort facts to create a false expectation or conclusion for those we wish to serve honorably.“

What did you care about most when you were ten years old?

“When I was ten years old I was curious about why people behaved certain ways. I tried to figure out how I should present myself. I concluded that words and actions had consequences. Truth could always be defended with honor but a lie always needed another lie to support it and eventually when the supporting lies become more unbelievable truth would declare that I am a liar, which is not an honorable thing to be. I cared about how I would be thought of by others and wanted to be thought of as one who made life better for those around me, not worse.”


In your line of work, expertise on the subject matter is very important. How do you insure that your employees are fully knowledgeable on the subject and trained well enough to effectively fix the client's problem?

“We have an extensive training program that covers the details of everything we do. After a considerable amount of video training and interaction with a trainer, new hires are always pared with seasoned veterans for on the job training. We believe that experience is ultimately the best teacher so we train by experience and allow advancement in position when an employee is able to demonstrate that they can consistently uphold our standard of workmanship and professional communication to our customers and the individual’s co-workers.”

Labor job, such as Sure-Dry Basement Systems, can get very physically and emotionally exhausting to employees. How do you motivate your employees to go above and beyond expectations of both you and the client?

“At Sure-Dry we tie pay to performance. We incentivize high performance and quality workmanship with a bonus program that gives the employees an incentive to perform at a high level for every customer.”

In addition to their services, Sure-Dry is actively involved in many community organizations. How/why did your company get so involved? How do you chose what volunteer opportunities to participate in, have any events in particular stuck out to you?

“Sure-Dry is not just a service business but a service minded business. Serving is what we do and the way we think. We like to participate in volunteer opportunities that directly affect people in need. We like to touch people’s lives individually and locally. We would rather make a big difference in a few lives than a seeming unnoticeable difference in many lives. Make a Wish foundation has been dear to our hearts in that we have an opportunity to create a joyful memory in the life of someone who’s life is otherwise full of stress and discouragement. The Menasha Boys and Girls club is also a project that we are particularly proud to be a part of as it will positively impact the lives of boys and girls in our local community for many years to come.”

These are just a few examples of how Sure-Dry Basement Systems, Inc. works to maintain ethical practices. How does your company strive to be ethical?


Visit bbb.org/wisconsin/torch-award to learn more about the BBB Torch Award for Ethics competition or to nominate a deserving company or charity.

Monday, July 20, 2015

Boost Your Business With Time Management

As a small business owner, you probably feel as if there are not enough hours in the day. Everything falls on you to get things done, so you often end up working nights, weekends and holidays.  One of the most important things you can master when running a new business is time management. If you have control over how you spend your time, you will feel more organized and efficient and ultimately be more successful. 

Here are a few ways to accomplish this: 


Set Priorities – At the beginning of each day, identify one or two tasks you absolutely need to complete by days end. Finish these before you start on anything else. You’ll also need to account for unplanned distractions such as phone calls, staff interruptions, etc. Planning ahead will keep you on task and you will feel like you have accomplished something each day.

Stay Organized – Keep track of your meetings on a calendar and if you have a staff, use a joint calendar so everyone knows when colleagues will be out of the office and the details of their meetings.  Also make sure to set aside time each week to catch up on paperwork and menial tasks that can pile up quickly when left undone.  Are you a smartphone user? Earlier this year, Business News Daily suggested several free apps to help you streamline your strategies. If you keep up with the smaller jobs on a daily or weekly basis, it will save you a ton of time in the long run.  

Delegate – You might be able to do it all but when you delegate, it takes a lot of pressure off you and frees up your time to tackle the larger ventures of your business.  Delegating is often one of the most difficult things for new business owners but if you find hardworking people you trust, it becomes easier.

Take Care of Yourself – This might not seem business related but when you are run down and stressed, your work suffers.  Give yourself a chance to recharge once in a while and you will return refreshed and more focused. This is more easily accomplished once you begin incorporating the lessons listed above. 

For more information you can trust, visit us at bbb.org/wisconsin, like us on Facebook, or follow us on Twitter and LinkedIn.

Monday, July 6, 2015

Internet Safety: How You Can Protect Your Small Business From Internet Crimes


Small businesses are becoming more frequently targeted in Internet based crimes by hackers who are increasingly sophisticated and threats that are more widespread. It’s easy for criminals to hack a small business's computer system, if it has a weak defense. Putting an Internet security plan in place will help lessen your risk and prevent criminals from accessing sensitive information like banking numbers, email accounts, customer information, financial records, etc.  

We’ve compiled a few tips and resources to help you establish cybersecurity precautions for your small business.

  • Train your employees.
    • Set clear expectations and rules regarding what can and cannot be installed or downloaded on work computers.
    • Make sure employees are backing up their work regularly.
    • Facilitate password changes on a regular basis and make sure employees know what constitutes a secure password.
    • Employees should be able to recognize suspicious links and emails and know not to open them.

  • Assess your computer network and formulate a cybersecurity plan. 
    • The FCC offers a Small Biz Cyber Planner that helps businesses discover and protect themselves from “growing cyber threats.”
    • Encrypt any confidential information.
    • Update your security software regularly. Bugs, viruses and malware are ever evolving. In order for your computer to remain secure, you need to stay up to date with security software.

  • Protect your customers by having and following a privacy policy. 
    • If you use the Internet to communicate with customers and collect their information, you could be putting them at risk. 
    • The FCC offers some best practices which can help your small business safeguard clients from online risks.
    • Keep any data retention to a minimum. Unless you need the information to deliver the product, don’t ask for it. The less sensitive information you have, the less risk to your business and to customers.
    • Talk to your customers and make sure they understand what information you need and why. If you keep track of purchase history to help make product recommendations, explain this. Additionally, try to make policies as simple and clear as possible. Oftentimes consumers skim through the fine print. Break it down into pieces of information that will be easily digested.


For more information you can trust, visit us at bbb.org/wisconsin, like us on Facebook, or follow us on Twitter and LinkedIn.

Tuesday, June 23, 2015

Hiring Tips for Small Businesses

Running a small business can often be stressful and especially difficult to do all on your own. It’s important to surround yourself with trustworthy and hardworking employees in order to grow your business and take some of the pressure off yourself.  
Here are some tips for hiring the best employees. Find the Right Fit – Look for someone who complements your work style. You don’t necessarily want them to agree with everything you do, but you also don’t want them challenging you every step of the way. Find someone who is a nice balance you trust their opinions but they have their own ideas as well.

Take Your Time - Allow plenty of time to find the right personnel for your company and don’t just settle because you are in a time crunch. If you are desperate for extra help and don’t have time to search through all the applications and websites, consider using a temp agency. This way you don’t have to commit to anyone in particular and they may end up working out for you anyway!

Define the Position - Make sure you know exactly what you need the new hire to do. Clearly articulate their responsibilities and what you expect of them, as well as what you can offer them (benefits, vacation, etc). This is a two-way street, you want them to be happy working for you so they give you their best work. Consider being more flexible either with hours or allowing some time to work from home. This makes your company more desirable.  

Search Outside the Box - Treat everyone you meet and speak with as a potential candidate. This doesn’t mean you are constantly interviewing but you never know who you will meet that might be perfect for a position in your company. Keep track of top contenders and their attributes – they may not work for your current needs but down the road something may open up where they are an ideal fit. Also, don’t put all the pressure on yourself or one person in the office to be the sole recruiter. Allow everyone on staff to keep an eye out for potential new hires as they already have a great idea of what it takes to work for your company.

Are you a business more than a year old? Becoming a BBB Accredited Business will help potential employees see that your company is a trustworthy and reputable business.

Tuesday, June 2, 2015

What to Do When a Customer Complains

We have all heard the mantra, "the customer is always right".  While this sentiment comes from a good place and encourages a positive attitude towards customers, it is quite simply, not always true. In fact, it can actually reward customers for their demanding and rude behavior. 

Encountering a rude customer, or a customer who wants something you cannot give them, is not an uncommon occurrence for business owners. It's important to develop a strategy when faced with these types of situations. It can mean the difference between a customer feeling satisfied or promising to never do business with you again.

  • Stay calm. No matter how angry or rude the customer is you never want to react similarly, as it could escalate things and make matters worse.  
  • Be a good listener. Try not to interrupt the customer until they are finished, as this will likely make them more frustrated.
  • Show the customer you were listening by summarizing their words back to them. Then ask questions to further clarify their complaint.  
  • Apologize. Regardless of who is at fault, a simple "We're sorry you've had such a frustrating experience" can go a long way.
  • Tell the customer what you can do. You may not be able to give the customer exactly what they want, but by offering an alternative suggestion you are showing the customer you would still like to do what you can to make things right.  
  • Know when to walk away. Sometimes there is no way to satisfy an angry customer.  If this is the case, all you can do is offer an apology and step away from the conversation.

Something else to consider: living by "the customer is always right" mantra can also be bad for your employees and the general company moral. Your employees come to work each day and help make your product what it is. Make sure your company policies support the employees responsible for handling customer grievances. They should feel respected and empowered. 

For more information you can trust, visit us at bbb.org/wisconsin, like us on Facebook, or follow us on Twitter and LinkedIn
. 




Friday, May 29, 2015

BBB is Giving You Leads for Business – Are You Taking Advantage?

As a BBB Accredited Business, you can participate in our Request a Quote program. When a potential customer is looking at your company report (BBB Business Review) online, they have the option to Request a Quote or proposal for your product or services. You can also put a link to the Request a Quote option on your website to easily get leads from people interested in your product or service. (Contact the BBB Member Hotline for more information at (414) 847-6060) 

Once the customer submits the request, BBB will send an email or text message notifying you of the request. From there, you can easily contact the potential customer, assess their needs and work with them to fulfill the request. This is also a great reason to encourage potential customers to look you up with the BBB. From there, they can request a quote for your product or services and, after the transition, can write a positive review of the product or services provided! 

Here is an example of how the BBB Request a Quote program works:


Tuesday, May 19, 2015

New Identity Theft Recovery Plan Helps Businesses

The Federal Trade Commission (FTC) recently came out with a all inclusive resource for consumers and businesses dealing with identity theft. Here are the details and steps your business can take to help your staff and your customers. 

Maybe it’s a suspicious tax document flagged by your HR staff or a customer concern about an unauthorized charge. Identity theft can reveal itself in many ways. Regardless of the tip-off, there’s a new one-stop federal resource – IdentityTheft.gov – to help people report and recover from ID theft.
Last year, the FTC got more than 330,000 complaints related to ID theft. You probably received some, too, from employees, customers, family, and friends. In those initial jarring hours after people find out it’s happened to them, what they really need is a recovery plan – and that’s just what IdentityTheft.gov offers. 
It starts with four essential do-it-now steps to take at the first sign of identity theft. Once people have their bearings, the site walks them through “what to do next” actions, complete with checklists and sample letters.

Why the new approach? Last fall, the President signed an Executive Order calling on the FTC and other agencies to streamline resources to make it easier for ID theft victims to recover. By breaking it down step-by-step, IdentityTheft.gov connects people to government agencies and other groups essential to that process, including the IRS, Social Security Administration, local consumer protection offices, and credit bureaus.
And there’s more to come. Future enhancements to the site will let people create a customized plan based on their specific experience.
Speaking of steps, here are three things your business can do to help.
1.   Tell employees about IdentityTheft.gov. Victims of ID theft spend hours online and on the phone just trying to get accurate information. By organizing key resources systematically, IdentityTheft.gov can put them in the fast lane on the road to recovery. Consider naming a trusted member of your HR team to talk to employees about ID theft prevention and IdentityTheft.gov.
2.   Publicize IdentityTheft.gov to your customers.  Suppose a consumer contacts your company about an unauthorized charge or unapproved account. Many businesses already have a protocol in place for employees to follow. What about adding the simple step of mentioning IdentityTheft.gov?
3.   Talk up identity theft prevention and recovery in your community.  Everyone knows someone who has been the victim of ID theft. That’s why identity theft prevention and recovery is a perfect pet project for your industry association or community group. Start by taking the simple step of sharing IdentityTheft.gov in your professional circles and on your social networks.